Feature | Fast food goes Gourmet

This piece originally appeared in the Guardian.

International pizza delivery chain Domino’s last week started selling its new “gourmet” range – three pizzas which, according to a breathless press release have “been specially developed to appeal to a different type of pizza-eater who is looking for a lighter pizza and more distinctive flavours, which are akin to those you might find in a traditional pizzeria”. That is to say, the pizzas are an effort to appeal to those for whom Domino’s is usually only a last or drunken resort.

Domino's have fully embraced the trend for unusual and experimental cooking

For the majority of food lovers, high street fast food chains like Domino’s have become a byword for poorly-sourced, soulless and generally unpleasant food. Insipid burgers, rubbery cheese and Dead Sea levels of salt have all contributed to an overwhelmingly negative view of fast food. A request for one word descriptions of Britain’s fast food was met with a barrage of ire, ranging from “pointless” “unsatisfying” and “beige” to “greasy” “sticky” and, most damningly of all I reckon, “rancid“.

Continue reading →

Advertisements

One response to “Feature | Fast food goes Gourmet

  1. CHRIS! so lovely to have you on Berwick street today as a neighbour moonlighting at the pizza pilgrims – come eat venison soon ❤ annie x

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s